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About Us

Our Story

Morocco Immersion Tours & Adventure is a family… literally.  As direct descendants of the first dynasty of Morocco (the Idrissi Dynasty), our family history is entwined with Moroccan history.  We founded Morocco Immersion because of our love of our Berber culture and our desire to share it with the world. With over 20 years of experience in the Moroccan tourism industry, we provide safe and affordable adventures that allow you to immerse yourself in the beauty and magic of the real Morocco. Whether you choose a customized private tour or join one of our small group immersions, when you travel with us you aren’t a “tourist.” You are an honored guest of the family. And that is the best way to experience Morocco.

Our journey together begins from the moment you contact us.  Our years of experience in the Moroccan tour industry coupled with our heritage and life experience, we are uniquely qualified to answer any questions or concerns that you may have and to work with you to design a private tour that incorporates your personal interests.  Regardless of whether we take care of arranging everything for you from the moment you arrive until you depart or if you join us for a short tour or day excursion,  we offer distinctive and authentic experiences that allow you to gain a rich understanding of the Berber culture and the Moroccan way of life. We continue our journey together as you visit Morocco.  Our culture is synonymous with hospitality and, as a result, our number one priority is that you, our guests, are happy and comfortable.  And when you leave Morocco, we hope that you leave feeling like you’ve made new friends and that our journey together continues for years to come.  At the very least, we hope that you will have great memories of your time in Morocco.

Our Philosophy

We have built our company on three basic principles:

  1. Know our guests and be flexible. Unlike many tour operators in Morocco, our drivers/tour managers are part of our team.  That means that before you arrive in Morocco, your tour manager will have details about your interests and itinerary. Once you arrive, we are flexible. If you love a certain place and want to spend more time there, we will adjust the rest of your itinerary on the fly to make that happen. If you see something on the road that you want to check out, just ask your tour manager to stop. Machi Mouchkil (no problem). This applies to our private tours and to a lesser extent to our small group tours. While it is necessary to stick to a schedule in those, we try to leave a little room in the schedule for unplanned surprises as you happen upon them.
  2. Provide immersive experiences. We believe that the real beauty of Morocco resides in the culture and with the people. In addition to the “must see” sites, we will provide unique experiences that let you mix and mingle with the locals.
  3. Give back. Since we are committed to the development of the communities in which we operate, we partner with businesses that are locally owned and operated whenever possible. For you that means high-quality, non-touristy, responsible travel with stays in authentic accommodations (riad, kasbahs, and berber tents) and unique access to the local people and culture.

Meet Our Team

Abderrahman IdrissiFounder and Fearless Leader
Sharon Louthian IdrissiCo-Founder and Chief Immersion Planner
Hicham IdrissiSenior Immersion Manager and Driver
Abdelhadi 'Amnay' IdrissiSenior Immersion Manager and Local Liaison
Sallam El HasnaouiImmersion Manager and Driver
Essaddik RamiMulti-Sport Adventure Specialist
Abderrahman FadilHiking and Trekking Specialist
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