About Us

WELCOME TO MOROCCO IMMERSION

Your Key to Unlocking the Magic of Morocco

OUR STORY

The Family of Morocco Immersion

Morocco Immersion Tours & Adventure is a family… literally. As direct descendants of the first dynasty of Morocco (the Idrissi Dynasty), our family history is entwined with Moroccan history. We founded Morocco Immersion because of our love of our Berber culture and our desire to share it with the world. With over 20 years of experience in the Moroccan tourism industry, we provide safe and affordable adventures that allow you to immerse yourself in the beauty and magic of the real Morocco. Whether you choose a customized private tour or join one of our small group immersions, when you travel with us you aren’t a “tourist.” You are an honored guest of the family. And that is the best way to experience Morocco.

Our journey together begins from the moment you contact us. Our years of experience in the Moroccan tour industry coupled with our heritage and life experience, we are uniquely qualified to answer any questions or concerns that you may have and to work with you to design a private tour that incorporates your personal interests. Regardless of whether we take care of arranging everything for you from the moment you arrive until you depart or if you join us for a short tour or day excursion, we offer distinctive and authentic experiences that allow you to gain a rich understanding of the Berber culture and the Moroccan way of life. We continue our journey together as you visit Morocco. Our culture is synonymous with hospitality and, as a result, our number one priority is that you, our guests, are happy and comfortable. And when you leave Morocco, we hope that you leave feeling like you’ve made new friends and that our journey together continues for years to come. At the very least, we hope that you will have great memories of your time in Morocco.

OUR PHILOSOPHY

We have built our company on three basic principles:

Know our guests and be flexible. Unlike many tour operators in Morocco, our drivers/tour managers are part of our team. That means that before you arrive in Morocco, your tour manager will have details about your interests and itinerary. Once you arrive, we are flexible. If you love a certain place and want to spend more time there, we will adjust the rest of your itinerary on the fly to make that happen. If you see something on the road that you want to check out, just ask your tour manager to stop. Machi Mouchkil (no problem). This applies to our private tours and to a lesser extent to our small group tours. While it is necessary to stick to a schedule in those, we try to leave a little room in the schedule for unplanned surprises as you happen upon them.
Provide immersive experiences. We believe that the real beauty of Morocco resides in the culture and with the people. In addition to the “must see” sites, we will provide unique experiences that let you mix and mingle with the locals.
Give back. Since we are committed to the development of the communities in which we operate, we partner with businesses that are locally owned and operated whenever possible. For you that means high-quality, non-touristy, responsible travel with stays in authentic accommodations (riad, kasbahs, and berber tents) and unique access to the local people and culture.

OUR SERVICES

Our Commitment to Authentic Experiences And Hospitality & Comfort

Pick Up & Drop

VIP transfers with luxury vehicles and personal chauffeurs.

Gourmet Dining Options

Curated meal plans and access to Thailand’s top dining experiences.

Private Activities

Exclusive bookings for experiences like snorkeling, diving, and cooking classes.

Multilingual Support

Guides and staff available in various languages for international guests.

Plan Your Perfect Moroccan Getaway!!

Eager to explore Morocco’s stunning landscapes and vibrant culture? Whether it’s a desert escape or a city adventure, Sun & Palm has the perfect package for you.

    
 
 
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   Karyn M 
 
 
 
  Exciting and wonderful family trip! Our trip was meticulously planned with a variety of enjoyable experiences and very accommodating and informed driver (Omar) and terrific support from Sharon (owner) The trip was 8 days and was a wonderful family holiday!
  
 
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   Bill T 
 
 
 
  A unique and memorable experience across southern Morocco. Our Southern Morocco Tour was fantastic. Our college group has been traveling together every year for 46 years. We've been all over the world, and this trip was without a doubt, one of the most memorable. All the Riyads and Kasbahs were first class and unique and we appreciated the opportunity to have exclusive use when possible. Breakfast on the roof every morning was a highlight. There were so many great experiences. The Medina and Souks in Marrakesh, the Camel ride to the premium camp in the Sahara, the sunset horseback ride on the beach at Essaouira and the many sites along the way. We particularly enjoyed Morocco immersions and our guide Hisham, who was fantastic. His knowledge of local culture and his command of the English language and his sense of humor made this trip a pure joy. As he got to know our group and understand our desire for cultural immersion beyond the standard tourist destinations, he was able to tweak our experience to make the trip even more special. Just some examples include inviting two local guitarists to our dinner in his hometown, assisting Khadija of Khadija’a Kuzina n preparing Tagine in the family home in Essaouira, and lunches that had us picking our own fresh meat (in Taznakht) and seafood (in Tamri) and having them cooked and served to us. Our driver, also Hisham, was fantastic as well. A true professional driver. He kept us on time and his bus was immaculate. I also appreciate that he spoke excellent English. All in all, I can't say enough about the quality of this tour and the professionalism of Morocco immersions.
  
 
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   Sue B 
 
 
 
  Tailored tour - varied, warm and personal Morocco immersion curated a superb private 15 day tour for 3 of us, through Morocco starting in Casablanca, taking in all the major cities, the desert and Dades Valley. From start to finish we were in the very capable hands of Ali, our driver/ manager, who deftly navigated his way through traffic and crowds to get us to our appointed designation on time, while entertaining us along the way. His knowledge of local history and culture gave us the immersion we were hoping for, with some local color added by appointed guides in the major cities, who themselves were also excellent. I cannot speak highly enough of our experience and particularly enjoyed the added experiences of riding camels to a desert camp and enjoying a local meal with a very welcoming family in their home.
  
 
      Posted on Tripadvisor  
   
   sjhaus 
 
 
 
  A great first trip to Morocco Morocco Immersion planned a memorable 9-day trip to Morocco that gave us an in-depth look at the culture, history, and people of their beautiful country. Our driver and guide Rachid was very knowledgeable, pleasant, and funny, and handled our 1000s of questions with good humor throughout the trip. The city guides in Marrakesh (Ali) and Fes (Hassan) added just the right amount of local expertise, historical context, and hidden gems about their cities. We visited Marrakesh, the Atlas Mountains, the Valley of the Roses, the Dades Valley, stayed overnight in the desert where one of us rode a camel, and then 2 days in Fes, then flying back to Marrakesh for a free day before returning to the US. A highlight of the trip was spending a day with a local family in the Valley of the Roses - first going to the market to purchase the vegetables - and then being welcomed into a home where they prepared lunch and we traded stories and questions about each others' lives. As I write this review, I'm admiring my new Berber rug that flew home with me in my backpack ... a memento of a great trip.
  
 
      Posted on Tripadvisor  
   
   LWoodyOregon 
 
 
 
  Moroccan road trip We booked this trip with a private driver and guides through KimKim, which contracted with immersion Morocco for the local experience. It was a lot of car time, but we felt like we were on good hands with our driver, Hisham,who was 100% professional, knowledgeable, friendly and patient! Hisham picked us up from the airport in Casablanca and off we went to Fes, where the truly immersive experience began. We stayed inside the walled city in a beautiful and very comfortable riad and enjoyed our city tour - by car and on foot. The on to the Sahara where we went by camelback to a luxurious tent resort (glamping, anyone?) for dinner and an overnight. The next day Hisham met us and we had several interesting stops before landing at a renovated casbah in the Dades Valley. Our last two nights were in Marrakech- again within the old city.
  
 
      Posted on Tripadvisor  
   
   Maya W 
 
 
 
  Trip of a lifetime! We booked a 12 day trip to Morocco which Sharon helped us coordinate and it was one of the best and most exotic trips we ever taken. The people of Morocco are so friendly and helpful. We stayed in beautiful hotels and Riyadhs and ate the most delicious food. The highlight of our trip was our adventure on camels to the Sahara desert and sleeping overnight to wake up to the most extraordinary sunrise we’ve ever seen. Our guide Amnay in Marrakech was great. Mo, our driver and guide the rest of our trip was so wonderful showing us these amazing places and even taking us to special restaurants that were only known to locals.We highly recommend Morocco Immersion! M & B
  
 
      Posted on Tripadvisor  
   
   Daniel R 
 
 
 
  Morocco Immersion is top notch! Morocco Immersion was great. Our driver, Rachid, was very attentive and helpful, taking all the stress out of getting around the country. They arranged for wonderful guides, restaurants, and hotels along the way. Thanks for helping us make great memories!
  
 
      Posted on Tripadvisor  
   
   DL Anderson 
 
 
 
  Stepping into the Beautiful Portrait of Morocco If you are seeking an unforgettable experience in a remarkable country, start planning your trip to Morocco. In reading other reviews, I look forward to exploring even more of the country and the Team at Morocco Immersion Tours and Adventures will be my first call. The week began in Casablanca, moved to Chefchaouen, journeyed to Fez, then the pristine capital of Rabat, and closing in Marrakesh. Stopping in Volubilis to tour ancient Roman ruins was very unexpected and a nearby restaurant, Roman City was absolutely delicious. Our guide, Mohamed, was exceptional in ensuring we traveled safely and in comfort with attention to every detail to include always ensuring each stop and overnight accomodation exceeded our expectations. Each city was distinct but one common theme was in the knowledge and love of their country of each tour guide. The depth of historical knowledge painted a picture of rich Moroccan history in a way that will continue to resonate with me.It would be hard to highlight any single experience. How can one choose between touring Hassan II mosque, the Fez market, beautiful Rabat, or a private cooking class in Marrakesh? Mohamed was great in ensuring we absorbed as much as we could in the visit but when we wanted to slow the pace, he was very accomodating. Morocco is a must see and must visit country but to really immerse yourself in the vast history and culture, the itinerary options and most highly professional guides on the KimKim Team are strongly recommended. Morocco will remain a highlight in my travel journeys with much gratitude to everyone.
  
 
      Posted on Tripadvisor  
   
   tim212 
 
 
 
  Wonderful visit to Morocco! Had a wonderful experience with Morocco immersion tours! Abdul Hadi, our driver and guide was amazing! He was very friendly, informative, and hospitable. Morocco is a beautiful country with so many diverse and memorable experiences. Highly recommend this company and Abdul Hadi above all!
  
 
      Posted on Tripadvisor  
   
   Marlene H 
 
 
 
  Unexpected holiday favourite. One of my best travel experiences. I loved the diversity of Morocco. The landscape is beautiful. We had the most amazing driver for 10 days Ahmed. Kim Kim was the travel excursion who planned our outstanding trip. So accommodating. My niece was presenting at a sociology conference in Rabat. Therefore we needed exact timing.KimKim was 100% on accommodating around that. Ahmed could teach a course on time management. He was 100% efficient. We had a clutch issue heading from Dades Valley to Marrakesh and he didn’t fret or stress he found a solution. We had another driver take us while he stayed w the stranded vehicle. Instead of melting and waiting, our problem was resolved.Ahmed was a big part of why our trip was so amazing . In 10 days we saw so much and it felt different everyday. Yes it’s hot in July but our accommodations were so nice you forgot about it when you arrived. And it’s not busy with an overload of tourists. The food was (too much) always good. I never thought I would love Morocco so much. It’s beautiful and affordable.,And the service throughout the trip was 5 star.

Sharon Louthian Idrissi

Co-Founder and Chief Immersion Planner"

American by birth and Berber by marriage, Sharon first traveled to Morocco as a tourist and fell in love with the country and its people (one in particular). Since her initial visit, she has traveled extensively throughout the country and especially enjoys discovering secret places off of the beaten path. Sharon graduated from West Chester University with a BA in Literature and later earned a Masters in Public Administration from the University of North Florida. She began her career working with kids with developmental and emotional disorders before transitioning to a career in IT. She now serves as our Director of Operations and Communications and is passionate about helping others to discover the beauty and magic of Morocco.

Abderrahman Idrissi

Founder and Fearless Leader

As a Berber who was born and raised in a small village in the Valley of Roses, Abderrahman (Abdou for short) learned at a young age the importance of the land and a respect for nature. While studying law at Cadi Ayyad University in Marrakech, he supported himself and his family by working as a mountain guide on the weekends. Since then he has gained over 20 years experience in the Moroccan tour industry and takes great pride in sharing his land and his culture with his guests. He has a deep understanding and passion for politics and served as the president of his village association for 9 years where he spearheaded projects such as establishing a local cooperative that makes and distributes rose beauty products throughout Morocco and installing solar energy panels used to distribute water to the families in the village. He is a natural born leader and serves as the head of our company. We call him the “Big Boss”, but you can call him “Abdou”.

Hicham Idrissi

Senior Immersion Manager and Driver

Hicham loves his job as a driver and guide, and it shows. He is proud to show guests the beauty of Morocco and share with them his Berber culture and identity. Hicham loves adventure and particularly enjoys driving off-road but is serious about comfort and safety. He studied French Literature at university and is interested in learning new languages and teaching others Berber. He is also a budding photographer and knows lots of places to get great shots (ask him for a "Berber Selfie"). Before he began driving, he spent five years managing the family business in the Valley of Roses. More than just a driver, his knowledge of Moroccan culture and history is deep, and he will answer all of your questions while navigating you safely through your tour.

Abdelhadi "Amnay" Idrissi

Senior Immersion Manager and Local Liaison

Abdelhadi is the youngest brother of the Idrissi family and, in addition to being a wonderful immersion manager and driver, he serves as the local liaison and tour coordinator, playing an integral role in turning your dream trip into a reality. Often referred to by his stage name, “Amnay,” he is also a talented musician and singer-songwriter. As an Amazigh artist himself, he is uniquely positioned to answer questions and provide insights into Moroccan history and the Berber arts. If he is assigned as your Immersion Manager, don’t be surprised if people stop him to take photos or ask for his autograph—after all, you are being driven by a Moroccan rock star!

Essaddik Rami

Multi-Sport Adventure Specialist

Essaddik is the adventure expert of the team. Hailing from the Valley of Roses, he has over 15 years of experience leading multi-sport adventure tours. He is passionate about cycling, motorbiking, and hiking. His journey and life experience make him a true survivor—drop him in the desert or the mountains, and he will find his way back using only the sun, moon, stars, or footprints as his guide. His fun-loving and laid-back attitude ensures that your trip will be a memorable one.

OUR TEAM