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About Us

Our Story

Morocco Immersion Tours & Adventure is a family… literally.  As direct descendants of the first dynasty of Morocco (the Idrissi Dynasty), our family history is entwined with Moroccan history.  We founded Morocco Immersion because of our love of our Berber culture and our desire to share it with the world. With over 20 years of experience in the Moroccan tourism industry, we provide safe and affordable adventures that allow you to immerse yourself in the beauty and magic of the real Morocco. Whether you choose a customized private tour or join one of our small group immersions, when you travel with us you aren’t a “tourist.” You are an honored guest of the family. And that is the best way to experience Morocco.

Our journey together begins from the moment you contact us.  Our years of experience in the Moroccan tour industry coupled with our heritage and life experience, we are uniquely qualified to answer any questions or concerns that you may have and to work with you to design a private tour that incorporates your personal interests.  Regardless of whether we take care of arranging everything for you from the moment you arrive until you depart or if you join us for a short tour or day excursion,  we offer distinctive and authentic experiences that allow you to gain a rich understanding of the Berber culture and the Moroccan way of life. We continue our journey together as you visit Morocco.  Our culture is synonymous with hospitality and, as a result, our number one priority is that you, our guests, are happy and comfortable.  And when you leave Morocco, we hope that you leave feeling like you’ve made new friends and that our journey together continues for years to come.  At the very least, we hope that you will have great memories of your time in Morocco.

Our Philosophy

We have built our company on three basic principles:

  1. Know our guests and be flexible. Unlike many tour operators in Morocco, our drivers/tour managers are part of our team.  That means that before you arrive in Morocco, your tour manager will have details about your interests and itinerary. Once you arrive, we are flexible. If you love a certain place and want to spend more time there, we will adjust the rest of your itinerary on the fly to make that happen. If you see something on the road that you want to check out, just ask your tour manager to stop. Machi Mouchkil (no problem). This applies to our private tours and to a lesser extent to our small group tours. While it is necessary to stick to a schedule in those, we try to leave a little room in the schedule for unplanned surprises as you happen upon them.
  2. Provide immersive experiences. We believe that the real beauty of Morocco resides in the culture and with the people. In addition to the “must see” sites, we will provide unique experiences that let you mix and mingle with the locals.
  3. Give back. Since we are committed to the development of the communities in which we operate, we partner with businesses that are locally owned and operated whenever possible. For you that means high-quality, non-touristy, responsible travel with stays in authentic accommodations (riad, kasbahs, and berber tents) and unique access to the local people and culture.

Meet Our Team

Abderrahman IdrissiFounder and Fearless Leader
Sharon Louthian IdrissiCo-Founder and Chief Immersion Planner
Hicham IdrissiSenior Immersion Manager and Driver
Abdelhadi 'Amnay' IdrissiSenior Immersion Manager and Local Liaison
Sallam El HasnaouiImmersion Manager and Driver
Essaddik RamiMulti-Sport Adventure Specialist

What Our Guests Are Saying

puajan
puajan
April 4, 2020.
A great trip and support from Morocco Immersion I was the last guest out of Morocco on March 20th, and I have to say during all of the turmoil going on about whether there were flights or not, I never felt nervous! Abdou and Sharon were in easy contact, giving good advice and updates. I had not finished my solo tour, and was having such a good time, I didn't want to leave. But when Morocco locked down the interior, I had no choice. I will definitely go back and finish my tour when travel is available. My guide/driver was excellent, showing me parts of Morocco I think few tourists get to see. Sharon was very patient with me and an outstanding job of helping me plan the trip. And since I ended up the only one, it could have been canceled. It is a mark of the integrity of this company that they didn't and I am so glad. I heartily recommend this family run company if you plan to go to Morocco!, you will not be disappointed!
26Karen_B26
26Karen_B26
March 20, 2020.
Morocco is a great place to visit Morocco Immersion is terrific. It was easy to arrange things since Sharon shares time between US and Morocco. Our guide Amnay is part of the family and we met others on our journey. I think we covered a majority of the different terrain. The hotels were fantastic. When the coronavirus impinged on our plans, Morocco Immersion changed our route immediately and got us to the airport on time. We even got in a bit of sight seeing en route.
inkmom
inkmom
March 18, 2020.
Wonderful travel experience My husband & I have traveled quite a bit over the years, almost always planning trips ourselves & traveling on our own. When we started thinking about Morocco, we decided that the learning curve to design a great trip was too steep & decided to look for a travel agency to help us. Through a friend, we learned of Morocco Immersion and got in touch with Sharon, the chief tour planner & organizer. Sharon is a rare treasure: She is very knowledgeable about Morocco (her husband is Moroccan & she has spent a lot of time there ), has great ideas about Moroccan travel *and* is an excellent listener. We had done some research and had many ideas about where to go, how long to stay & what to see. Sharon always heard us out, gave us feedback & advise, and then customized our tour until we were totally happy with the final plan. She is an excellent communicator: quick, responsive & clear. Once we hit the ground in Morocco, the other amazing part of Morocco Immersion became apparent: the seamless coordination between Sharon & the drivers. Our driver, Hicham, was absolutely perfect: First, he is a really nice man; second, he is an excellent, safe driver; third, he speaks great English; and forth, he is very sensitive to the needs of his customers. Since we like to travel on our own, he quickly sensed that we didn't need him all the time; however, through our phones, we could be in touch with him at any time & he was happy to do whatever we asked. He was always on time when we were meeting, always told us to take as much time as we wanted, was happy to add or subtract activities as we wished, always checked up on our accommodations & local guides, kept the van spotlessly clean..In other words, he could not have been better! So, if you're thinking of a trip to Morocco, do yourself a favor & contact Morocco Immersion.
Jim M
Jim M
March 7, 2020.
15 Day driving trip Tangier to Marrakech Hello....We were a group of four '60 somethings' who have traveled together previously. On fairly short notice, Sharon was able to arrange a travel schedule that fit our desires. She accommodated each adjustment easily and her suggestions no doubt added to the diversity and depth of our experience. She made the planning process enjoyable. At the airport in Tangier we were met by Hicham, our driver and personal guide for the next 15 days. In very short order we realized that our trip would be greatly enhanced with him as our manager. Along the way he attended to each of our individual needs and interests. His knowledge of Moroccan history and his straightforward presentation and sense of humor kept us focused on learning as much as possible about his people and their culture. All of that, and many hours of safe, error free driving, often in tight quarters.....allowing us to relax and soak in the surroundings. Our accommodations were mostly Riad style and each one had unique features. A favorite spot was on the hillside in Chefchouan overlooking the beautiful 'Blue' town. The vibrant activity in each of the Medinas we visited in several cities was exciting. We will long remember riding Camels and sleeping in the desert tents. A great trip with many wonderful memories! Joanne and Jim, Pensacola, Fl
Jtpinay
Jtpinay
February 8, 2020.
Awesome Girls Trip to Morocco! Our first trip to Morocco was awesome thanks to Morocco Immersion Tours! Since it was our first time in Morocco and we were all women, I was a little nervous about booking tours and car services online as I read and watched so many travel blogs and vlogs saying you have to be careful. Meeting Amnay during the New York Times Travel Show was a blessing and definitely put us at ease. Amnay also ended up being our driver and we couldn't have asked for a better guide. He was professional, always on time and patiently waited for three women who took pictures of everything! We spent our first day in Chefchaouen - the Blue City of Morocco. It was so breathtaking and worth every minute of the 5-hour drive up to the mountains. Make sure to bring motion sickness medication since the roads up and down the mountain were very windy. Since it was also my birthday during our day trip to Chefchaouen, Amnay arranged a surprise birthday cake from the restaurant where we had lunch. He didn't have to but he went above and beyond. We also booked a transfer service from Casablanca to Marrakech the next day and even though it was only a transfer, Amnay took us to Hassan II Mosque to stop for an hour and take photos. Amnay also recommended a walking tour of Marrakech when we got there and that was definitely a "local" Marrakech experience esp. trying to cross the busy streets in the Medina! Our last full day was spent in Essaouira - it wasn't originally part of our itinerary but was so glad we added it. The countryside was beautiful and the goats on the Argan trees were a sight to see! We also stopped for wine tasting in the afternoon which was a nice surprise since I didn't know they had wineries in Morocco. What a great experience. If it's your first time in Morocco, I would highly recommend doing a tour so you can really explore the country. I would especially recommend Morocco Immersion Tours since they were not only easy to work with, they were knowledgeable and we really felt at home while in Morocco because of the local hospitality that Amnay showed us. We felt like we were touring with a friend vs. a guide. Thank you!
Pip S
Pip S
January 23, 2020.
So glad we booked with Morocco Immersion and KimKim We loved our Moroccan trip with Morocco Immersion booked through KimKim. Organising the itinerary was easy with Sharon ( An American who shares her time between the States and Morocco with her Berber husband) as she was flexible and responsive to our timelines and special interests. We were pleased to see Hicham at the airport arrivals gate because I had read in reviews that he was a great guide and driver and that turned out to be spot on correct. We may have driven him mad with all our questions (sorry Hicham) but he was at all time super professional and such a great calm driver in the sometimes not so calm traffic. We are usually independent travellers and don't use organised travel like this, but for a variety of reasons this way suited us better this trip. We're not big tour group people so we loved the personal insight into Morocco that travelling this way provided. The guides at the attractions were all great, different and really interesting. Their high level of English helped us understand the history and pride in their family, culture, history and country. Trekking into the desert on camels and 'freezing our bits off' in the Sahara was an invigorating highlight and we loved it so much. We gained so much respect, knowledge and understanding for the Berber people and their history and culture ( thanks again Hicham and guides). It would have been possible for us to travel through Morocco with a guide book and just read stuff but we are so glad we travelled with KimKim instead. Our trip was rich and rewarding and we have developed a deep affection for Morocco and its gentle people. Thanks everyone who made it happen so seamlessly ( especially the last minute travel/accommodation change so we could meet our flight with more ease). Best wishes Sharon, Hicham and the KimKim Moroccan team.
PreetiDC
PreetiDC
January 14, 2020.
Fantastic tour company, reliable, professional and knowledgeable I visited Morocco for 12 days in December and had a wonderful time, thanks to a large part due to the services provided by Morocco Immersion Tours. Let’s start with trip planning: I travel a fair bit (had been on the road for weeks) and had left booking this itinerary to November! I had an idea of the places I wanted to visit and was looking for a private car & driver to drive me around the country + expert guidance on the itinerary. That’s exactly what I got with Sharon. She got in touch with me promptly (within a day or less) and made suggestions and modifications to my proposed itinerary to make the most of my time there. We went back and forth a couple of times and within a couple of days my itinerary was locked & loaded. Now let’s look at the actual experience. As a solo female traveler, safety is a priority. I was provided an English speaking driver/tour manager, Ali, who was awesome!! The SUV was in great condition and perfect for a 9 day drive around the country (I spent 3 days in Marrakech at the start and then started the roadtrip - overnight pit stop in Rabat on the way to Chefchaouen (1 night), 2 nights in Fes, overnight pit stop in Midelt, 2 nights in Merzouga, 1 night in Dades and back to Marrakech). Ali speaks 4-5 languages including English, is very knowledgeable about the country, politics, culture, etc. We had many interesting conversations and debates on various topics during the drive around the country. He was very professional, courteous and invested in making sure I got the most of my time in Morocco. I had wanted to spend NYE in the desert but by the time I was ready to book, all the luxury desert camps were fully booked. Sharon managed to find me a tent at a luxury camp and it was fantastic. There weren’t any issues during the trip but for the one off issue, Ali & Sharon were super diligent and responsive. Now here’s an example of them going over and beyond. During my second day in Marrakech, during the tour of the Souks, I purchased a bunch of Argan oil from this herbalist that appeared to be legit and was given the ok by my local guide. I should have known better - there are enough and more blogs online warning tourists against buying Argan oil at the souks and videos showing how to distinguish genuine from the fake. I unfortunately figured it out too late. I shared this with Ali and asked him to take me the source (a cooperative) in the high Atlas Mountains on our way back to Marrakech as I definitely wanted to purchase genuine Argan oil before I left the country. I was happy with my purchase. I gave the bad oil to Ali to hand over to anyone in need who could use the oil for cooking purposes. I considered the money I had spent as a loss and forgot about it by the time I got stateside. But Ali and team didn’t let it go. They got in touch with the local guide who had taken me to the store, went to the store, returned the products and asked for a refund. They got the refund and are arranging to return the amount to me. I was not expecting this at all!! This is going over and beyond! Morocco is a beautiful country and the people are gentle and friendly. I loved my time there and am so happy I booked with Morocco immersion tours! Thank you Sharon, Ali and Abdoul!
Ahmed503
Ahmed503
January 12, 2020.
Perfect Trip 9 day trip , I had asked to add on Chefchaouen ( blue city ) tour to original planned itinerary. Trip from start to end was perfect. Well coordinated tours in big cities and informative tour guides . Experiences of living in Riad’s was unique. Salam our driver , was also very informative and courteous. He made sure we were comfortable throughout our trip and he was punctual. Sharon and Abdou were also very responsive , as one time I had to contact them in middle of night ( USA time ) . Highly recommended company for anyone planning on traveling to this beautiful country .
Momof5
Momof5
January 10, 2020.
Perfect from start to finish This company is amazing. We would travel with them again in a heartbeat. Sharon provided an incredible level of support both before and during our trip to Marrakech with five kids (ages 1.5-11) and two adults. (Seriously, I was texting her about how much to tip and pick up times from Morocco and she was helpful, quick to respond, and didn't make me feel at all bad for asking anything we wanted to know.) She guided us through the process of choosing and ordering our activities before hand, being very considate of the kids' needs. We enjoyed everything on our itinerary immensely. Honestly, I had spent a few weeks looking at things to do before we decided to hire a company and what she found was so much better. The guide who walked us through Marrekech was excellent, the campsite/staff/meal for our camel ride in the desert was amazing, and the lady who taught our cooking class was incredibly kind and patient. Plus, Sharon got it all arranged so all we had to do was get in the car, or step outside the riad - no lines, no trying to get a cab, no wondering where to eat, no time wandering around lost... No stress. Our driver, Barack, was prompt, cheerful, careful, and knowledgeable. He made us feel perfectly safe and welcome at all times. He was able to guide us through everything from which souvenirs were genuine to where to eat and answered all our random questions about things we passed. His love of the country and his culture and desire to share it was beautiful. This is the fourth continent we've taken our children to, and the first time we've hired a company to make the arrangements. Many of our American friends told us we shouldn't go to Morocco without a guide/tour, and so did a few of my husband's Moroccan friends. They were right. If you don't know Arabic, or aren't at least fluent (to a European standard not the American school standard:) in French, it would be a really difficult place to find your way around, especially outside of the city. It was hard for us to hire someone, but working Morocco Immersions is a decision my husband and I have no regrets about. Plus, whatever portion of the cost was fees, they probably saved us during the trip with their knowledge. My only regret is that we'd already booked our own riad before finding this company. If I had it to do over, I'd give them charge of absolutely everything.

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